Fashion design


Lee Kui Kei Jason founded YMDH as a ‘High Street Fashion’ brand one year after he graduated with honours studying Fashion Design in the Technological and Higher Education Institute of Hong Kong (THEI) in 2017. YMDH, an acronym for You Make Daddy Happy, celebrates individuality through combining street styles with witty Neo-Oriental historical references. Jason articulates his fascination with Hong Kong street culture and YMDH focuses on historical experience by collaborating with brands and artists, communicating bold thoughts and ideas that are authentically Hong Kong. After all, YMDH insists the process of make in Hong Kong to sustain the local fashion business.