'REDEMPTIVE'' is a Hong Kong-based fashion label established in 2018, founded by Wilson Choi. REDEMPTIVE aims to provide high-end fashion in street style and to emphasize the practicality and quality of garments. Also, ''REDEMPTIVE'' is dedicated to researching and exploring the possibilities of high-tech fashion. At the same time, REDEMPTIVE aims to fuse the idea of sustainable development and social responsibility into our brand. Hence, to redefine the modern garment with the concept of being genuine to ourselves and exploring life. The brand creative style is based on a rebellious young generation, inspiration mostly comes from social issues such as contemporary events. Fashion is an intriguing way of thinking, not just about the peripheral sensation, each collection has its own story to tell. The designer believes that the young generation has a youthful rebellious personality also with a heart that pays attention to the world. They bravely pursue the spirit of breakthrough and freedom, which is exactly the same as the brand philosophy. The designer hopes to bring new impacts to the society through creation so as to break the old stereotype. Also, invited by the Mini Cooper and to create a “REDEMPTIVE x MINI” Special Collection“, which was made available at a charity sale.