Fashion Asia continuously strives to offer the latest industry knowledge to our fashion designers, with the goal of driving the industry forward. It was our pleasure to collaborate with Lenzing Group and co-host a tour at the Lenzing Application Innovation Centre (AIC).
During the visit, we were honoured to have Mr. Vincent Leung, Global Head of Digital Brand Marketing, share invaluable insights into TENCEL™ marketing strategies and how TENCEL™ has made significant strides in the industry.
Additionally, Ms. Vicky Wong - Development Specialist, Fiber Technical Marketing & Development, and Mr. Sun Kwok, Deputy AIC Manager, Fiber Technical Marketing & Development, introduced us to the Lenzing Application Innovation Centre and the exceptional characteristics and diverse use cases of TENCEL™ Modal and TENCEL™ Lyocell fibers, revealing the unique qualities of these fibers and their versatility in various fashion applications.